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Breast Cancer Awareness

Medline’s corporate mission is to improve the lives of patients and people by creating breast cancer awareness and promoting early detection.

Breast cancer awareness

In 2005, Medline in the US made a very conscious decision to create a breast cancer awareness campaign with a single vision: "A World Without Breast Cancer Is in Our Reach". A decade later, Medline’s campaign has helped make significant strides to improve the lives of everyone affected by the disease – patients, survivors, families of those who lost their battle, healthcare workers, to name a few.

To raise breast cancer awareness, the Medline exam glove division in the United States launched the original Pink Glove Dance in 2009. Now Medline hosts Pink Glove Competitions in the United States, Europe and Australia and New Zealand. The Pink Glove Competitions have become an international, inspirational phenomenon.

Our goal is to wear pink gloves to raise awareness for breast cancer, create smiles amongst the people fighting, to honor hospital staff and to increase funds for the cure.

Thank you for your continued support of Medline and our breast cancer awareness campaign.

Pink Glove Competitions Europe

In 2013 the first Pink Glove Competition took place in Europe. Medline hosted the Pink Glove Dance Competition uniting 80,000 clinicians, survivors and communities in a unique way to support breast cancer awareness and prevention – through the spirit of dance.

In 2016 Medline Europe launched its very first Pink Glove Photo Competition. The goal was simple: each participant (anyone who works in healthcare) will take a picture with pink gloves to promote breast cancer awareness. The picture that received the most votes on Facebook was the winner and the winning image is featured until the next competition.

Medline will host the second annual Pink Glove Photo Competition in 2017.

Visit our Pink Glove Competition Facebook page to learn more

Our collaboration with Keep A Breast Europe

As part of our breast cancer awareness activities, Medline is pleased to have established a partnership with Keep A Breast Europe (KABE), that is dedicated to empowering young people around the world with breast health education and support. The Keep A Breast Foundation™ is a nonprofit organization with a mission to empower young people around the world with breast health education and support.


KABE has developed a mobile application called "Check Yourself," which is designed to educate young people about breast health and to encourage regular self-checks. As part of the collaboration agreement, Medline will donate funds to KABE from each Generation Pink® exam glove case sold to promote and sponsor the development and translation of the "Check Yourself” app into German, Spanish and Italian, expanding the app outside of English, French and Japanese. You can find more information and download the app here.

Breast cancer awareness has been an important cause for Medline starting with awareness initiatives over 10 years ago at the global headquarters in North America. Back in 2009, Medline Industries, Inc. turned everyday exam gloves from green to pink. The pink gloves help take the scary out of detection exams and remind nurses about the importance of creating a comfortable, friendly and open dialogue with patients.

Learn more about Keep A Breast Europe at keep-a-breast.fr

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